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Since 1959, HDA’s Distribution Industry Award for Notable Achievements in Healthcare (DIANA) has been among the pharmaceutical distribution industry’s most prestigious honors. The awards are presented annually to eligible HDA manufacturer member companies.

The DIANA recognizes pharmaceutical and consumer product manufacturers for developing innovative new product introductions and promotions for the healthcare distribution industry. Manufacturers also are recognized for continually fostering strong trading partner relationships with the Alliance's distributor members by creating exceptional business practices that advance trade relations and benefit the entire healthcare supply chain.

Winners, selected by HDA distributor members, serve as a model for leadership and innovation in the healthcare marketplace and become part of the tradition of excellence that the DIANA has fostered for more than a half-century. 

Additionally, the HDA Manufacturer Partner of the Year, first presented in 2013, recognizes companies for their active participation in HDA. Selected by HDA staff, the winning companies have at least five consecutive years of membership, regularly participate in HDA conferences, serve on Alliance committees, and show support through event attendance and sponsorships.

Learn about the 2022 winners.


During the 1959 annual meeting of the National Wholesale Druggists’ Association (NWDA), the prestigious DIANA statuette made its debut. The award was proposed by NWDA Secretary Harry Kimbriel, who believed that “some sort of industrial ‘Oscar’ award should be presented to the associate member companies with especially outstanding packages and/or selling sheets.” As the result of this proposal, the DIANA statue was designed and created by the same company that makes the statue for the Oscars®. Since the first awards were presented in 1959, many winners have been honored for their outstanding accomplishments and contributions to the healthcare supply chain.

Special Recognition

HDA will formally honor DIANA best new product winners winners at the upcoming Business and Leadership Conference. Honorees will receive a DIANA statuette, designed by the company responsible for the annual Academy of Motion Picture Arts and Sciences Oscar® Award. DIANA winners also receive recognition through the HDA Weekly Digest, sent to more than 6,000 healthcare industry contacts; in an HDA press release sent to healthcare trade publications; and on the HDA website.

For more information, contact Lisa Gallagher, Senior Director, Member Services, at (703) 885-0251.

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