Through her extensive work with leadership assessment and hiring, Ginny Clarke has experienced and witnessed the impact — both positive and negative — that leaders’ behaviors can have on an organization’s culture. Concluding that organizational culture is largely an amalgam of the behaviors of senior leaders, Clarke uncovers some of the critical leadership responsibilities, such as managing conflict, decision making and dealing with ambiguity. When handled poorly, these functions have unintended consequences, such as diminished leadership credibility, low employee morale, weakened financial performance, and a toxic workplace and culture.

In her keynote, Clarke will offer personal stories and case studies for getting a successful start and remediating problematic situations.

Specializing in analyzing information from IQVIA’s premier sales, prescription, promotional and medical databases, Doug Long will take a first look at the latest industry data and emerging market trends for branded and generic pharmaceutical and specialty product sales. Long will offer his perspective on a range of vital pharmaceutical topics, including global market trends, industry forecasts, research and development, marketing practices, blockbuster drugs, patent expirations and generic trends, biotechnology and more. He also will analyze how emerging trends will affect strategic business plans in the coming year and beyond.