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HDMA Observes National Medicine Abuse Awareness Month

October 8, 2015

ARLINGTON, Va. — HDMA, the national association representing primary pharmaceutical distributors, is supporting efforts to educate the public about the dangers abusing prescription and over-the-counter medicines during National Medicine Abuse Awareness Month (NMAAM).

An initiative of the Community Anti-Drug Coalitions of America (CADCA) — sponsored by HDMA, McNeil Healthcare, Mallinckrodt Pharmaceuticals, Gannett and The Center on Addiction and Substance Abuse at Columbia University — NMAAM is an annual educational campaign is designed to promote the message that OTC and prescription medicines should be taken as labeled or prescribed; that these products can be deadly or life-threatening when taken in large doses; and that they should be disposed of safely and securely. CADCA coalitions will host a number of educational events and forums to promote this message over the next month, and are encouraged to download a toolkit at to participate in the campaign.

HDMA also supported CADCA’s 17th Annual Drug-Free Kids Campaign Awards Dinner, celebrating the coalitions and individuals that are committed to keeping their communities safe and drug-free.

In addition to NMAAM, HDMA is teaming up again with Georgia Attorney General Sam Olens and the Georgia Association of Broadcasters to sponsor the second annual “We’re Not Gonna Take It” public service announcement video contest. Taking place from September 14 through October 30, 2015, this statewide contest is open to high school students to produce 30-second videos on why they have made the decision to reject prescription drug abuse. The winning video will run across Georgia for four months beginning in December 2015.

HDMA President and CEO John M. Gray said, “It takes a broad coalition of stakeholders to create awareness of, and find solutions to, this troubling epidemic. HDMA is proud to support both CADCA and AG Olens’ efforts in educating the public about the dangers of abusing prescription medicines, as well as promoting safe and healthy drug-free communities.”


HDA is the national association representing primary healthcare distributors, the vital link between the nation’s pharmaceutical manufacturers and healthcare providers. Each business day, HDA member companies ensure that over 15 million prescription medicines and healthcare products are delivered safely and efficiently to more than 200,000 pharmacies, hospitals, long-term care facilities, clinics and others nationwide. HDA and its members work daily to provide value and achieve cost savings, an estimated $42 billion each year to our nation’s healthcare system.


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