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HDA "Origin" Repository Officially Launches

July 31, 2017

ARLINGTON, Va. — The Healthcare Distribution Alliance (HDA), in collaboration with ValueCentric, LLC, today announce the official launch of Origin: HDA’s Product Data Source. Origin is a high-powered, central data repository hosting verified Global Trade Item Number (GTIN) information. The service enables the secure, accurate and efficient exchange of pharmaceutical product master data between manufacturers and their supply chain partners to help comply with the Drug Supply Chain Security Act (DSCSA).

Data sharing through the Origin repository.

“From inception to the launch today, Origin is the result of hard and important work by the industry, for the industry,” said Perry Fri, Executive Vice President, Industry Relations, Membership and Education, HDA. “The product effectively eliminates the need for repetitive communication and allows data sharing through an easily accessible, cloud-based portal. It also sets the pace for good data management practices that will serve the industry well as it implements a long-term traceability plan.”

Origin’s launch follows a successful evaluation period, which demonstrated the system’s ease of use and value. Product testing was completed by organizations representing stakeholders from across the industry including five manufacturers, three distributors and one dispenser. More than 550 active GTINs are live in the system. To date, all participants readily have seen the value of the central repository to help limit multiple one-to-one communications about individual product master data.

Companies interested in subscribing to this service may visit the product page,, to enter their information and receive a custom quote. The webpage also includes such resources as a product fact sheet and a checklist to prepare for Origin participation.

For additional questions about Origin: HDA’s Product Data Source, contact Perry Fri at


The Healthcare Distribution Alliance (HDA) represents primary pharmaceutical distributors — the vital link between the nation’s pharmaceutical manufacturers and pharmacies, hospitals, long-term care facilities, clinics and others nationwide. Since 1876, HDA has helped members navigate regulations and innovations to get the right medicines to the right patients at the right time, safely and efficiently. The HDA Research Foundation, HDA’s nonprofit charitable foundation, serves the healthcare industry by providing research and education focused on priority healthcare supply chain issues.


ValueCentric is the leading data aggregation, analytics, and reporting platform for healthcare manufacturers and their delivery partners. Its innovative technologies cleanse, normalize, and integrate data to provide a complete picture of the product and patient journey for a variety of manufacturers, including Specialty, Branded, Generic, and Medical Products companies. Their cloud-based platform, ValueTrak, enables dynamic data sharing to achieve operational efficiencies, improve market access, and optimize the ability to serve patient needs.


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