Independent Pharmacy Shoppers: Who, What and Why (Electronic Download)

Published 2013

Produced by Hamacher Resource Group in partnership with HDMA and its member sponsors, examines HBW/OTC shopper behaviors, the market basket and threats and opportunities in the independent pharmacy channel. Research for the study consisted of in-store shopper interviews, a survey of independent pharmacists and evaluation of point-of-sale transactional-level data from independent pharmacies. (2013)

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Independent Pharmacy Shoppers