Supply Chain Collaboration: Maximizing "HBW" Product Sales In Independent Pharmacy

Published 2012

This white paper, produced by Hamacher Resource Group in partnership with HDMA and the Consumer Healthcare Products Association (CHPA), identifies six health, beauty and wellness (HBW) categories that have experienced increased sales within the independent pharmacy sector and now outpace the food, drug and mass channels. The paper also shares how healthcare distributors work with their independent pharmacy customers; offers analysis and action items for each segment of the independent pharmacy HBW supply chain; shares the current level of collaboration among key stakeholders; and, identifies other growth opportunities.

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Supply Chain Collaboration