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Health, Beauty & Wellness: Opportunities to Enhance Independent Pharmacy Services (Electronic Download)

Electronic Download
Health Beauty and Wellness

Produced by HDMA in cooperation with Hamacher Research Group, this white paper identifies and explores the challenges and changes ahead that will test the industry, as pharmacies face new competitive pressures and reimbursement challenges.

This research identifies actions manufacturers and distributors can take to enhance business operations and improve profitability through innovative front-of-store sales and marketing efforts. In helping pharmacy partners with the front-of-store opportunity, manufacturers, distributors and pharmacies all benefit as category performance improves and new business opportunities emerge. The paper also presents recommendations for healthcare supply chain partners to work together to ultimately help independent pharmacies identify new ways to effectively introduce, market and leverage HBW products.

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