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Publications

Independent Pharmacy Shoppers: Who, What and Why (Electronic Download)

Electronic Download

PUBLISHED 2013

Produced by Hamacher Resource Group, in partnership with HDMA and its member sponsors, this study examines HBW/OTC shopper behaviors, the market basket and threats and opportunities in the independent pharmacy channel.

Research for the study consisted of in-store shopper interviews, a survey of independent pharmacists and evaluation of point-of-sale transactional-level data from independent pharmacies.

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