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HDA Launches New Communications Initiative, “We Are Health Delivered”

Effort Showcases the Diverse Perspectives, Skills and People Who Make the Healthcare Supply Chain Work

October 30, 2023

The Healthcare Distribution Alliance (HDA) launched a new initiative, “We Are Health Delivered,” to underscore the pharmaceutical distribution’s industry’s united commitment to delivering health to communities across America. As part of the launch, HDA is releasing a new 30-second national advertisement that spotlights the people working tirelessly behind the scenes for a common purpose: distributing 10 million medicines, healthcare products and vaccines safely, efficiently and reliably each day.

“‘We Are Health Delivered’ shows how HDA members harness the power of a diverse and innovative workforce to ensure pharmacies, hospitals, providers and ultimately patients get the medicines they need — no matter the circumstances,” said Chester “Chip” Davis, Jr., President and CEO, HDA. “This initiative is a natural extension of HDA’s ongoing efforts to communicate the role and value of distribution as well as the association’s burgeoning efforts and commitment to diversity in our workforces, our workplaces and the people we serve.”

HDA’s latest initiative showcases the industry’s leadership in advancing diversity, equity and inclusion (DEI) within the healthcare distribution sector. As highlighted in the latest ad, the industry’s collective strength comes from bringing different backgrounds, perspectives and communities together.

Following a strategic assessment of its membership, HDA worked over the past year with a Board-level advisory committee and workgroup comprising distribution executives to develop a vision, goals and a measurable action plan to create, sustain and expand several DEI initiatives. In addition to the "We Are Health Delivered" initiative, key elements include:

• An industry-wide statement of commitment reflecting HDA members’ common goal of advancing DEI across the sector.
• Four employee resource groups (Black/African American, Hispanic/Latino, Asian American and Pacific Islander, and Women), launched earlier this fall to provide opportunities for like-minded individuals across the industry to share experiences, expand their career goals, take on leadership opportunities and strengthen workplace cultures.
• A supplier diversity statement through which HDA member companies can support sourcing and partnering with diverse vendors and suppliers, which will help improve equity, increase community engagement across markets served by the industry, and solidify the distribution sector’s collective impact.
• Tools and resources for members to use in support of their DEI efforts, including a behavioral framework, social media guide and dedicated online hub for members to learn more and engage with this work. Members can join the association’s efforts by using the hashtag #WeAreHealthDelivered on social media.

Additionally, HDA’s new Career Center provides a central place to connect diverse, top talent with hiring member companies, increasing visibility of our industry to a broader group of people.

Watch HDA’s latest ad. Visit the HDA website to learn more about the steps the association is taking to promote DEI across the healthcare distribution industry.